SDE Normalization Schedule
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TABLE OF CONTENTS
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- Purpose & Methodology .......................... 1
- Standard Add-Back Schedule .................... 2
- SDE Reconciliation ............................. 3
- What Buyers Will Discount ..................... 4
- Caveats & Pre-Listing Recommendations ......... 5
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#### 1. Purpose & Methodology
This Standard Normalization Schedule isolates and documents the adjustments applied to reported Net Profit in arriving at Seller's Discretionary Earnings (SDE). It is a standalone financial document that buyers, their CPAs, and SBA lenders will pull and review independently of the broader Valuation Report. The Multiple Determination in Deliverable 1 is anchored to the SDE figure produced by this schedule; if a buyer's Quality of Earnings (QofE) review challenges any line item, the multiple defense in Deliverable 1 must absorb that haircut directly. For that reason, every add-back here is constructed to be defensible under standard QofE scrutiny.
SDE differs from Net Income in three material ways. First, SDE captures the full economic value available to a single owner-operator buyer who will replace the seller — meaning W-2 compensation, employer-side payroll tax on that compensation, and benefits paid through the business are added back. Second, SDE adds back personal expenses run through the business that a new owner would not incur or would incur personally. Third, SDE removes non-cash items (depreciation, amortization) and one-time/non-recurring expenses that distort the business's go-forward earnings power.
The distinction between defensible add-backs (documented personal expenses, replaceable owner comp, verifiable one-time items) and aggressive add-backs (projected synergies, hypothetical cost savings, extrapolated growth) is critical. This Schedule includes only defensible add-backs. Aggressive add-backs are explicitly excluded — they will be challenged in QofE review and create asking-price re-trade risk if presented.
The Advanced Normalization Schedule generated in Stage 3 of this Enterprise package will reference the totals here and overlay document-verified granular adjustments where uploaded financial documents support deeper line-item analysis.
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#### 2. Standard Add-Back Schedule
| Adjustment Type | Amount ($) | Rationale | Source / Verification Status |
|---|---|---|---|
| **a. Owner Compensation Adjustment** | $0 | Owner W-2 of $95,000 is in line with replacement market wage for an HVAC business of this size and operational scope; no upward or downward adjustment is required. A buyer's CPA will verify against BLS wage data for HVAC service managers in the Nevada market — typically $85K–$110K. No haircut expected on this line. | [VERIFIED — owner-stated] |
| **b. Owner Health Insurance** | $22,000 | Annual premium for owner's health insurance paid by the company. This is a personal benefit a new owner would arrange independently and is a clean, defensible add-back. Buyer's CPA will verify against premium invoices and the W-2 box 12 reporting. Typical QofE haircut is zero if invoice trail exists, up to 100% if it does not. | [VERIFIED — owner-stated] |
| **c. Owner Payroll Tax (employer-side FICA)** | $7,268 | Employer-side FICA (Social Security + Medicare) at 7.65% of $95,000 W-2 — a direct economic cost of compensating the owner. Buyer's CPA will reconcile against the company's 941 filings. No haircut expected; this is a deterministic calculation. | [CALCULATED — from Layer 1: $95,000 × 7.65%] |
| **d. Personal Vehicle** | $14,400 | Annual fuel, insurance, maintenance, and lease/loan cost on owner's personal vehicle run through the business. Buyer's CPA will request mileage logs and a business-use percentage; without contemporaneous logs, expect a 30–50% QofE haircut. With logs supporting >75% business use, expect 0–10% haircut. | [VERIFIED — owner-stated] |
| **e. Depreciation & Amortization** | $32,000 | Non-cash depreciation expense per the 2025 P&L. SDE is a cash-earnings concept; D&A is added back consistently across SDE/EBITDA reconstructions. Buyer's CPA will reconcile against the depreciation schedule filed with the tax return. No haircut expected on the add-back itself, though buyers will separately assess maintenance-CapEx requirements (see Caveats below). | [VERIFIED — owner-stated; supports tie to P&L D&A line] |
| **f. One-Time / Non-Recurring (Section 179 truck — 2024)** | $12,600 | Section 179 accelerated depreciation on a replacement service truck purchased in 2024. The economic asset is real and recurring (trucks are replaced periodically), but the Section 179 election concentrates the deduction in a single year, creating P&L distortion that SDE normalization corrects. Buyer's CPA will verify against the 4562 form and depreciation schedule. Expect 0–25% haircut depending on whether the buyer accepts the truck as a one-time event vs. a recurring CapEx item. | [VERIFIED — owner-stated] |
| **g. Other Personal Expenses** | $0 | Owner confirmed no additional personal expenses (cell, internet, meals, travel, subscriptions) are run through the business. This is a clean disclosure and supports overall books-quality assessment. No haircut applicable. | [VERIFIED — owner-stated] |
| **h. Family Payroll Adjustments** | $0 | No family on payroll — confirmed by owner at intake. No upward or downward adjustment. | [VERIFIED — owner-stated] |
| **i. Related-Party Rent** | $0 | N/A — Lease terms not captured at intake. If owner-occupied real estate or related-party lease exists, it must be normalized to market rent before close. | [INSUFFICIENT DATA — broker to confirm lease structure and landlord relationship] |
| **TOTAL ADD-BACKS** | **$88,268** |
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#### 3. SDE Reconciliation
```
Net Profit (2025) $380,000 [VERIFIED]
+ Owner W-2 Compensation $95,000 [VERIFIED]
+ Employer Payroll Tax on Owner W-2 (7.65%) $7,268 [CALCULATED]
+ Owner Health Insurance $22,000 [VERIFIED]
+ Personal Vehicle $14,400 [VERIFIED]
+ Depreciation & Amortization $32,000 [VERIFIED]
+ One-Time / Section 179 Truck $12,600 [VERIFIED]
+ Other Personal Expenses $0 [VERIFIED]
+ Family Payroll Adjustments $0 [VERIFIED]
+ Related-Party Rent $0 [INSUFFICIENT DATA]
─────────────────────────────────────────────────────────
= 2025 RECONCILED SDE $563,268 [CALCULATED]
```
Tie to Layer 1: This $563,268 reconciled 2025 SDE figure matches the Layer 1 PRE-CALCULATED 2025 SDE exactly. The Weighted SDE used in the Valuation Report ($500,268 [CALCULATED]) is derived from this 2025 figure plus 2024 ($458,268) and 2023 ($395,268) using the 3/2/1 weighting documented in Deliverable 1.
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#### 4. What Buyers Will Discount
A sophisticated buyer's QofE review treats each add-back with a different level of scrutiny. Below is the line-by-line treatment a buyer's CPA will apply to Desert Sun HVAC's specific adjustments:
Owner Compensation ($95,000 / $0 adjustment). The owner's $95,000 W-2 sits within the BLS replacement-wage band for an HVAC service manager in Nevada. A buyer's CPA will request BLS or industry comp survey data to confirm. No haircut expected; this is one of the cleaner lines in the schedule.
Owner Health Insurance ($22,000). Accepted at full value if premium invoices and W-2 box 12 reporting are available. The full $22,000 represents 4.4% of weighted SDE — a material line, so buyer scrutiny will be proportionate. Recommend pulling the premium statements before listing.
Personal Vehicle ($14,400). This is the single most-discounted line in typical QofE review. Without contemporaneous mileage logs, expect a 30–50% haircut — meaning the buyer may credit only $7,200–$10,080 of the $14,400 [CALCULATED]. At a 3.25x multiple, the asking-price impact of a 50% haircut on this line is approximately $23,400 [CALCULATED]. Recommend the seller construct a defensible business-use percentage with whatever documentation is available before the QofE phase.
Depreciation & Amortization ($32,000). The add-back itself is mechanical and uncontested. Buyers will, however, separately assess maintenance CapEx — the annual capital spend required to keep the fleet and equipment operating at current capacity. If maintenance CapEx exceeds reported D&A, the buyer's effective SDE is lower than the headline figure. This is not a haircut to this line but a separate negative adjustment buyers calculate alongside it. Equipment-fleet condition was not captured at intake — this is a meaningful gap.
One-Time / Section 179 Truck ($12,600). This line is the most likely to be partially challenged. The Section 179 deduction is real and was concentrated in one year, but trucks are replaced on a recurring cycle in HVAC operations. A skeptical buyer's CPA may credit 50–75% of this add-back (i.e., $6,300–$9,450) and treat the balance as a recurring fleet-replacement reserve. At a 3.25x multiple, a 50% haircut on this line is approximately $20,475 in asking-price impact [CALCULATED].
Cumulative QofE Haircut Range. Stacking moderate haircuts across the personal-vehicle and one-time-truck lines (the two most-scrutinized items), expect a $7,200–$13,500 reduction in adjusted SDE [CALCULATED — from haircuts of ~50% on personal vehicle ($7,200) plus ~50% on Section 179 ($6,300)]. At the Base Case 3.25x multiple, this translates to $23,400–$43,875 in asking-price exposure [CALCULATED]. This is manageable in negotiation but should be anticipated and pre-empted with documentation.
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#### 5. Caveats & Pre-Listing Recommendations
The Schedule above is constructed entirely from owner-stated figures and Layer 1 deterministic calculations. It is not yet CPA-attested, which is increasingly required by SBA preferred lenders before issuing a credit memo on transactions in this size range. Pre-listing CPA attestation typically costs $3,500–$7,500 and materially compresses the buyer's diligence period, accelerating close and reducing re-trade risk.
Specific items requiring action before market launch:
- Related-Party Rent / Lease Terms [INSUFFICIENT DATA]. If the operating real estate is owner-occupied or leased from a related party, current rent must be normalized to market. Without this disclosure, the SDE could be overstated (above-market rent reduces P&L profit) or understated (below-market related-party rent inflates P&L profit and will be re-cast downward in QofE). Broker action: confirm landlord identity, lease terms, monthly rent, and remaining term.
- Mileage Logs for Personal Vehicle Add-Back. Construct or reconstruct business-use documentation for the $14,400 vehicle add-back to defend against the typical 30–50% QofE haircut.
- Premium Documentation for Owner Health Insurance. Pull annual premium statements and W-2 box 12 reporting to support the $22,000 add-back at full value.
- Equipment-Fleet Condition Assessment. Buyer's CPA will calculate maintenance CapEx separately from D&A. A pre-listing fleet age / condition inventory protects against an adverse maintenance-CapEx adjustment that would compress the effective SDE below the Schedule's $563,268 [CALCULATED] figure.
- Written-Contract Verification on Recurring Base. The 60% recurring revenue figure is a major multiple-driver. Buyers will request proof — a sample of executed maintenance agreements covering a representative slice of the customer file. Without written contracts, the "recurring" framing is reframed as "repeat business," which carries a lower multiple premium.
Typical QofE Haircut Range — Industry Context. Across small-business HVAC transactions, the total QofE haircut applied to seller-presented SDE typically ranges from 5% to 15% depending on documentation quality. Industry benchmark — not specific to this Company; broker to verify against current comp data. For Desert Sun HVAC, with reasonably clean books and straightforward add-backs, the expected haircut range is the lower end (5–10%) — translating to $25,000–$50,000 of SDE impact and $81,250–$162,500 of asking-price impact at the 3.25x multiple [CALCULATED]. With the pre-listing actions above completed, this range can be compressed to 2–5%.
Asymmetric Add-Back Treatment. The Schedule includes only seller-favorable defensible add-backs — documented personal expenses, replaceable owner comp, verifiable one-time items. Aggressive add-backs (projected post-acquisition synergies, extrapolated growth, hypothetical cost savings) are explicitly excluded; they are appropriate inputs to the buyer's investment thesis but not to the seller's normalized earnings figure. The Advanced Normalization Schedule generated in Stage 3 will incorporate document-verified line items at deeper granularity but operates within the same defensible-only philosophy.
Missing inputs: Related-party lease structure, mileage-log status on personal vehicle, premium documentation status on health insurance, equipment-fleet condition inventory, and written-contract verification on the recurring-maintenance base — Impact: Each gap drives a portion of the 5–15% QofE haircut range; closing all five compresses haircut exposure to 2–5%, protecting approximately $50,000–$130,000 of asking-price value [CALCULATED]. Broker action: complete a five-item pre-listing supplemental intake covering each gap.
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